Scientists have found the chemical equivalent of the perfect sales pitch: a hormone that makes us more trusting than we normally are.
Volunteers in a study were told they were participating in a decision-making experiment. Those who inhaled the hormone, which occurs naturally in the brain, were more likely to entrust others with large sums of money than were volunteers who inhaled no hormone.
The experiment has profound implications about the nature of human trust. Researchers said their finding might lead to cures for people with disorders that prompt them to hold others at arm's length, but they acknowledged that the chemical, which is widely used in medicine, could be misused.
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