the bada bing on the back of the 07 chevy monte carlo...

NASCAR history includes a tradition of great racing families; names like Earnhardt, Petty, Waltrip and Labonte have dominated the sport for decades. On March 12th, a new family will be added to that list: Soprano. That's right -- America's favorite mob family will join the NASCAR ranks by sponsoring Richard Childress Racing's (RCR) No. 07 Chevrolet Monte Carlo SS and driver Clint Bowyer in the UAW-Daimler Chrysler 400 at Las Vegas Motor Speedway.

The one-race sponsorship is part of HBO's marketing campaign to promote the hit drama's season premiere, which will air Sunday, March 12 at 9 p.m. Eastern Standard Time. The Sopranos logo will be showcased on the hood and on the quarter panels of Bowyer's No. 07. Some of the show's other businesses are also getting into the act, as the Bada Bing logo will be on the car's rear quarter panel. The 07 team's crew uniforms will also include a patch advertising Satriale's Pork Store.