brutal...

arents would certainly deny it, but Canadian researchers have made a startling assertion: parents take better care of pretty children than they do ugly ones.

Researchers at the University of Alberta carefully observed how parents treated their children during trips to the supermarket. They found that physical attractiveness made a big difference.

The researchers noted if the parents belted their youngsters into the grocery cart seat, how often the parents' attention lapsed and the number of times the children were allowed to engage in potentially dangerous activities like standing up in the shopping cart. They also rated each child's physical attractiveness on a 10-point scale.

When it came to buckling up, pretty and ugly children were treated in starkly different ways, with seat belt use increasing in direct proportion to attractiveness. When a woman was in charge, 4 percent of the homeliest children were strapped in compared with 13.3 percent of the most attractive children. The difference was even more acute when fathers led the shopping expedition - in those cases, none of the least attractive children were secured with seat belts, while 12.5 percent of the prettiest children were.