from the files of reggie roby....

NASCAR racing these days sure creates some strange bedfellows.

For instance, there's a sponsor in the NASCAR Busch Series which just naturally sets tongues to wagging every time it's mentioned.

The product is -- get this --Boudreaux's Butt Paste.

OK, OK, quit laughing. It's for real, as millions of babies and their parents will tell you. Some background, if you'll pardon the pun, is in order.

Originally developed in the 1970s by Louisiana pediatrician "Pappy" Talbot, the formula was compounded by a local pharmacist, Dr. George Boudreaux, in the town of Covington.

The combination of ingredients -- 16 percent zinc oxide, a proprietary blend of Peruvian balsam, boric acid, castor oil and mineral oil in a wax and petroleum base -- led local doctors to send patients with cases of particularly bad diaper rash to Boudreaux's store.