if it's not about ron popeil i don't want to hear it...

NAME: Ronald "Jesus" Popeil
NICKNAMES: "The Fighting Salmon" and "That Guy"
HIEGHT: 5" 11'
WEIGHT: 160 lbs.
EYE COLOR: Blue
SKIN COLOR: White
FAVORITE COLOR: Brown

It was then that Ron filmed a television infomercial for the Showtime, twenty-eight minutes and thirty seconds in length. It was shot live before a studio audience, and aired for the first time on August 8, 1998. It has run ever since, often in the wee hours of the morning, or on obscure cable stations, alongside the get-rich schemes and the "Three's Company" reruns. The response to it has been such that within the next three years total sales of the Showtime should exceed a billion dollars. Ron Popeil didn't use a single focus group. He had no market researchers, R. & D. teams, public-relations advisers, Madison Avenue advertising companies, or business consultants. He did what the Morrises and the Popeils had been doing for most of the century, and what all the experts said couldn't be done in the modern economy. He dreamed up something new in his kitchen and went out and pitched it himself.